Logo of The Lottery Centre.

The Lottery Centre

The Lottery Centre is an online-gambling ecommerce website generating average annual revenues of $75 million and wholly operated by Crow Computing, where I worked full-time for a year as a Content Writer.

Successes

  • Responsible for product marketing and researched/wrote all of the website copy as part of a major rebrand
  • Credited for the website’s tagline, “Where the World Plays”
  • Designed and strategized website- and email-based marketing campaigns

Services Provided

  • Content production (landing pages, blog posts, website copy)
  • Keyword research
  • Technical SEO
  • Email marketing
  • Social-media marketing
  • Lead nurturing