Logo of XenCALL.

XenCALL

XenCALL is a Vancouver-based B2B SaaS company where I worked full-time for over a year and a half as a department head for their marketing operations.

Results Achieved

  • In six months, increased:
    • Inbound-lead volume by 495%;
    • Website traffic by 143%; and
    • Top-20 keyterm rankings by 98%

Work Samples

Responsibilities

  • Content production (landing pages, sales collateral)
  • Keyword research
  • Paid advertising (Google, LinkedIn)
  • Technical SEO
  • Email marketing
  • Lead nurturing
  • Operations for marketing-to-sales handoffs